A New Dawn
Having driven the Phantom, Ghost and Wraith I knew driving the Dawn would be right up there with the best driving experiences I’ve had. Driving a brand-new Rolls-Royce is quite something so very special. Very different to the adrenaline fuelled fun of a loud brash super-fast sports car. Dawn is the first new model from the factory at Goodwood for many years and is aimed at a much younger market globally. The car is still massive like all Rolls-Royces at 5.3 meters in length and almost 2 meters wide but has the look and feel of a sports car. Especially with the roof down.
THE BEGINNING OF A NEW DAWN
Night lifts to reveal a bold new silhouette; a Rolls-Royce like no other, steeped in prestigious heritage. Inspired by the iconic Silver Dawn of the 1950s, it provides the perfect blend of sophistication and true freedom. Infused with a youthful spirit and vivacious energy, this inspiring motor car harnesses an exacting balance of power and possibility that heralds a brand-new beginning.
The strikingly elegant design of Dawn can transform to perfectly complement its environment. A single touch reveals expansive vistas and a world of infinite opportunities. Awaken your senses. Seize every valuable moment shared with friends. Dawn lives in the moment.
FREEDOM WITH FINESSE
Alluring and assertive in equal measure, Dawn’s captivating charisma is felt from the very first encounter. The exterior exudes understated class, with a flawless, hand-polished finish giving it a marble-smooth sheen. Sleek, yet edgy contours add to Dawn’s bold look, complete with a tapered ‘wake channel’ on the bonnet, reminiscent of a jet’s vapour trail.
Beneath the hood lies a 6.6 litre V12 twin-turbo engine, offering seemingly infinite reserves of power and exhilarating torque. With such a purposeful presence, Dawn dares you to discover the unexpected with the promise of a truly effortless drive.
Strong, yet seductive. Striking, yet sensuous. Whether the roof is up, down or in motion, Dawn perfectly captures the timeless Rolls-Royce design principles. This is a motor car that is destined to become an icon.
The imposing front grille, sweeping shoulder line and slender roof evoke a vision of dynamism. While sleek side windows create a private, intimate atmosphere – hinting at the welcoming sanctuary within. On the open road or the driveway, Dawn simmers with power and purpose.
OPEN UP TO NEW POSSIBILITIES
Experience the exhilaration of the open road. With one touch, Dawn’s roof folds silently away – leaving you open to the elements for the most exhilarating drive. As the hood glides back, it reveals a striking deck, finished with handcrafted wood veneer that waterfalls forward to meet the driver. This adds to the energised, seductive feel while fusing effortlessly with Dawn’s contemporary interior.
Dawn is an experience to be shared. A true four-seater, the indulgent cabin sets the scene for unforgettable adventures with friends. Even with the roof stowed away, the boot offers ample space for all that’s needed for unexpected parties and last-minute escapes. This is a car perfectly designed for spontaneous moments.
With Dawn, the journey becomes a destination in itself. Open the door to unveil an inviting cabin. Sumptuous banks of Natural Grain leather form a soft, continuous line with the outside, enveloping four individual seats to create an elegant, inspiring haven. Savour the tranquillity of Dawn’s interior, where pure comfort is paired with a sense of true freedom.
Experience the sensory pleasure of the finest, bespoke craftsmanship. Hand-cut wood veneer infuses the interior with energy – add natural variation with your choice of contemporary open grain Canadel Panelling or classic burr finishes. Opt for contrast stitching and Rolls-Royce monograms on the headrests, or truly make Dawn your own, with personalised piping and hand-stitched embroidery.
Dawn also offers a full-length central console featuring individual climate controls and personal storage space. So utmost comfort is assured from your journey’s beginning to end.
Let nothing stand in the way of an exhilarating drive. Dawn is equipped with advanced driver assistance features, which ensures a smooth, safe ride from day to night.
Active Cruise Control uses a radar sensor to scan the road ahead for vehicles, adjusting the cruising speed accordingly. In lower light, Adaptive Headlights adapt to the ever-changing road conditions, while a grille-mounted infrared night vision camera detects potential hazards up to 300 metres ahead.
Throughout your journey, the intuitive Head Up Display provides key information such as current speed, directions, speed limits and lane departure warnings at a glance. These intelligent technologies give you the time and freedom to explore the road ahead.
You have unprecedented control inside the car too. The Spirit of Ecstasy controller lets you manage everything from your journey planner to your address book, with just a swipe of your finger.
AWAKEN YOUR SENSES
Always poised and ready to go, Dawn awaits your next adventure. With the unmatched convenience of our Comfort Entry System, Dawn senses the key in your pocket – unlocking at the touch of the handle. You can even store preferences such as steering wheel position on your key, so you’re ready to set off the moment you open the door.
As you glide along, revel in the unrivalled quality of Dawn’s Bespoke Audio System – expertly tuned to offer a pure, rich sound. With eighteen speakers that automatically adjust to overcome exterior noise, this superior Hi-Fi provides a soundtrack for memorable journeys.
Verdict: The Dawn is an absolutely awesome car. The car was dropped off at my house after being driven by Matt LeBlanc for the BBC Top Gear shoot. I couldn’t wait to get out on the open road. I had already planned some nice routes so I could test the car fully over the few days of excitement that ahead. The experience was second to none. The technology in this car is mind blowing. One of my highlights is the night vision cameras which have such clarity on the display. You could literally drive the Dawn down country lanes in pitch black of night with no lights although obviously I’m not recommending this. The thermal imaging cameras would pick up any animals about to scurry from the hedgerow by the way. The sound system is also utterly remarkable and depending upon your taste in music you could believe you’ve got a full orchestra on the back seats or you are front stage at a gig of your favourite band. The final thing that will stick with me is the staggering amount of power on tap at any one time. Press the fast pedal hard and time itself slows as you are calmly but firmly pressed back into your soft leather seat. Without too much fuss or noise everything starts rushing past as you glide along at an unnatural pace for a big luxury car like this.
One last thing I have to mention is the cost. At well over the UK average house price is this car really worth the price tag. I’ll have to say a big yes. I love this car.
Road tested by Adam McCartney
With thanks to http://www.rolls-roycemotorcars.com
The facts: Rolls-Royce Dawn
Power 563 bhp
Torque 820 Nm
Top Speed 155 mph (governed)
Acceleration (0-60 mph) 4.9 Seconds
Fuel Consumption Combined 16.6 mpg
Price from £316,000.00 inc vat
Star Rating *****
Video taken in the Peak District. Excuse the finger at the beginning.